Fans will recognize “Is it Anything?” as the name of a popular segment on The Late Show with David Letterman. The curtain rises, and we someone doing something. Dave and Paul Schaeffer debate whether what that person is doing is “anything” or not.
I have to ask the same question about retail presence on Facebook and other social networks. Is it anything? Is it brand-building, revenue generating, low cost advertising? Or is it nothing at all?
I know that there are generational issues at play here. I still don’t quite “get” all the money being poured into Second Life. I actually prefer NO graphics to the seemingly primitive graphics there. And I prefer using a picture of me (taken at just the right angles of course) to my avatar on Second Life, even though she’s younger and hotter. But still…I have to ask the question again. Is it anything?
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