| 12/2/2008 |
Steve Rowen |
| Black Friday 2008 |
In what is now tradition, Nikki, Brian, Paula and I each head out to do some shopping in our respective cities on the fateful day to make our own observations into the state of retail affairs. Some media outlets are calling the weekend a great kickoff to a better than expected holiday season, while others have pointed to it as smoke and mirrors phenomenon, where those who shop early simply have less reason to shop in the weeks ahead. And how do “they” even know how sales panned out: exit polls? Samples of sales? Certain retailers fully reporting in real time to speak for the industry as a whole? And with retailers playing with the “value promise” via doorbusters more and more commonly, is there any real substance behind the seemingly out-of-thin-air promotions to rationalize the hype?
What was your experience, and what do you think of how Black Friday has (d)evolved?
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| keywords: Retailer, Retail IT, Black Friday, Sales Reports, Shopping, Promotions |
