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But there’s something it seems very few business leaders know. The largest technology vendors also have financing arms or arrangements with partners who have them. In other words, there are other ways to make technology investments than paying cash out of pocket – specifically operating and/or capital leases. In fact, right now, we're working on our annual benchmark study on the state of “the store.” The Customer-centric, profit-driving, brand-building, retailer-face-to-the-world store. Invariably, the number one rated organizational inhibitor to investing in store technologies is “capital requirements… we never even get to the subject of ROI.” But so far, only 8% of our respondents to this survey find this to be a very important way to overcome what holds them back. My question is simple. Why not lease?
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