The Customer Centric Store 2010: How Retailers Engage Tech-enabled Customers
Today, the consumer has more technology in her hands than most store managers or employees have in their entire arsenal. And the pace of that technology enablement is not slowing – on the contrary; it is growing in both speed and scope. The days are long gone when retailers’ IT groups could wait twelve to eighteen months to respond to changing times.
In its third annual benchmark on the Customer Centric Store, RSR will see how retailers are responding to the challenge and how the store fits in to the new era of transparent retailing. What techniques and practices are working best? Which cultural environments lead to the fastest progress? And just as importantly, what technologies are retailers budgeting for to maintain their edge?
We greatly appreciate your insight and your participation. We greatly appreciate your participation in the following survey. It should take approximately 15 minutes to complete. All responses will be confidential and used only in aggregate. The report will be published in June.
Retail Loyalty 2010: Creating the Virtuous Customer Cycle
Over the last four years we have learned that few retailers understand that full impact of their customer programs, whether top line or bottom line. Many retailers treat their loyalty programs as a "pay for customer data" relationship, yet few feel that they are making effective use of the data they collect. Most retailers understand that there is far more value to be had from their customer programs than they are getting - but few know how to get it.
After a brutal economic environment, where consumers retreated from loyalty-driven purchases to a heavy price orientation, what is the future for customer programs?
To find out, we need your help.
We greatly appreciate your participation in the following survey. It should take approximately 15 minutes to complete. All responses will be confidential and used only in aggregate. The report will be published in May.
Getting it Right: Designing and Delivering Merchandise that Sells
Even during the recent devastating economic times and with lower top-line sales, retailers across all segments were able to sustain gross margin and earnings through a continued shift to private label products. This survey will benchmark how retailers use technology to support their private label initiatives - from product conception through delivery.
RSR seeks to uncover the tools and techniques retailers use to maximize the value they receive from those initiatives.
Please take a few minutes to complete the following survey and help us learn more. As always, individual responses are held in complete confidence, and we will also send you a copy of the completed report prior to publication.
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