Building Trust and Growing the Brand: The Role of Privacy and Security in Retail 2010

Retailers need customer data to respond more quickly to changes in demand patterns, to reduce out-of-stocks, to match product offerings with customers who want to buy them, and to improve their service to customers. But customer-specific information can go well beyond transactional sales data. Increasingly, retailers are also exploring the potential benefits of consumer sentiment captured from social media, and with the emergence of the mobile channel, retailers can capture geo-location data as well.

We believe that while retailers continue to focus on meeting the mandated but narrowly defined requirements such as PCI DSS, the bigger risk - the strategic brand challenge of data security and consumer privacy - looms larger than ever for retailers.

Click "Download Now" to see how this year's respondents validate or refute our theory.

Presented in Partnership with:
RILA_Logo_RGB_2color

Sponsored by:

Retail Systems Research does share the details submitted by individuals downloading specific items of free research with the vendors who are sponsoring that specific research. It is for this reason that Retail Systems Research is able to offer a substantial body of research FOR FREE to end-users.