The Customer Data Security Benchmark was conceived from a growing practice within retail to collect consumer-specific information for the purpose of fine tuning merchandising strategies and to offer differentiating value to customers. The study is also based on a growing public concern about the privacy of personal information.
The Customer Data Security Benchmark Report 2008 measures how retailers are capturing and using consumer-specific data, and how they are ensuring the security of that information. The report highlights challenges and opportunities that retailers face when using customer-specific data in order to create compelling value for consumers. It focuses specifically on compliance to the PCI standard, as well as the broader issue of how retailers are capturing and securing consumer “market basket” information. Within, learn the internal obstacles retailers face as they seek to securely use customer data and the methods retail winners use to overcome those obstacles.
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