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Managing Expectations: Lesson Learned from Implementing Promotion Optimization
Given the unique challenges facing promotion optimization, along with the extremely high interest from retailers for these solutions, RSR took a look at the results of its recent benchmark report, “The Next Generation of Pricing” to see if early adopters of promotion optimization solutions had a different perspective from the rest – if there were lessons to be learned from their experience. The report is based on survey data from 106 retail respondents to an online survey taken in November and December of 2007. Managing Expectations: Lessons Learned examines the survey results by comparing the answers of those who indicated they have already adopted promotion optimization (fully deployed, in rollout, or in pilot) against those considering adoption (exploring, budgeting, or evaluating) and those with no plans. RSR looked at the opportunities these three groups see for pricing solutions in their business, along with the obstacles that prevent them from making the most of these solutions, and most importantly, their perspectives on what it takes to overcome these obstacles. The result is a compelling set of lessons learned – results that are not eked out of a few case studies, but are drawn from the collective experience of 37 retailers who have implemented some form of promotion optimization. Sponsored by:
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