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Retail Execution Management Drives the Customer Centric Store
Consistent store execution is consistently cited by retailers as one of the major challenges they face in improving the customer experience.  The simple reality is, retailers must find a way to service their customers more efficiently. 

A new generation software technology, variously termed Store Execution Management (SEM), closed-loop task management and Retail Execution Management (REM) emerged in the early 21st century to help bridge the divide between home offices and their far-flung store locations. Results have been compelling and well documented, but the use of these applications has uncovered the need to drive similar consistency and knowledge across the rest of the retail enterprise and to vendors and other suppliers as well.
The intra-departmental workflows made popular in the 1990’s are not up to the task. Instead, we believe the expansion of execution management across departments and the whole value chain is the key to improved customer service at a reasonable price.

This report provides a prospective view of ways Retail Execution Managment can be expanded across the retail value chain.



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