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Improving Retailer Responsiveness with Real-time Business Intelligence: Case Studies 2009
RSR’s studies have consistently shown that retailers everywhere are striving to react far more quickly to changes in consumer demand. “Real time” information gathered from the shopping experience drives decisions about what products and services to offer, when to offer them, how to promote and price them, and even how to present them most effectively – and now, with the infusion of customer-specific data, who the target customers are. With localized merchandise forecasts and plans, retailers are able to eschew “one size fits all” merchandising for a more finely tuned and defined offering. Many retailers are also using customer and sales transaction information to understand and exploit the hidden relationships between item purchases, to create incentives to customers that promote sales, profitability, and customer satisfaction. Discover how two retailers are using the power of real-time business intelligence to transform their businesses.
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