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RPW 8-31-10
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RSR Research
Volume 4 - Issue 32
August 31, 2010
The Myths of Fast Fashion and Infinite Markets
By Paula Rosenblum, Managing Partner   
 
All of us in retail give a lot of mind-share to two companies – Zara and Walmart, for two very different reasons. Zara is, of course, famous for fast fashion – getting product from ideation to stores in less than a month. Walmart is famous because, well, how can you ignore a $400 billion dollar company that wants a share of your customer’s wallet, regardless of who you are, where you are and what you sell? If you believed half of what industry observers tell us, you’d want to just close up shop and go home. Can’t beat one on speed, can’t beat the other on price - game over.  
   
Of course we know that’s not true...  Read more
 

Which Personalization Technologies Hold Retailers’ Interest? By Steve Rowen, Managing Partner   
 
We recently released our annual report on retailers’ customer programs, The State of Personalization in Retail: Benchmark 2010. While previous years’ reports have focused on the now-dreaded notion of “CRM” and loyalty programs, this year we honed in on how retailers – particularly store-based retailers – are trying to mimic (and compete) with shopper personalization techniques that have already proven effective in the online realm. The following are the technologies that currently hold the most interest to 87 qualified retailers.  
  
The money trail shows that... Read more

What’s the State of Retail BI Reinvestment?
By Brian Kilcourse, Managing Partner   
 
Reducing lag time to action has become Retail’s Holy Grail. Customer tastes, need and wants change frequently, and Social Networks have created a transparent world where price has been replaced by value-to-the-customer as a key sales driver. Over the past four years, RSR BI benchmark studies have shown that retailers are ready for a sea change in their usage of BI technologies. At the same time, we have made the point that consumer demand for new outcomes can only be supported by true real-time BI.    

But in the face of the bigger challenge...  Read more
 

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