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Volume 4 - Issue 4
2/2/2010
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The In-Store Tech Dilemma
By Nikki Baird, Managing Partner
Pop quiz, people. A customer walks into your store. She has her smartphone out, web browsing on, price-comparison apps and a whole world of online competitors ready and waiting. What do you do? What do you do?
Home Depot has decided to jump into the personal computing arms race with customers by... Read more
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A Sneak Peek at the Upcoming Green Restaurant Report
By Steve Rowen, Managing Partner
As the global population continues to increase in size, industrial activity and overall consumption, the need for more environmentally sound practices is becoming increasingly more evident. For consumers, such practices are done for 2 reasons: to behave responsibly (primary), and to save money (secondary, and in some cases, customers are actually willing to spend more if they believe the product they are buying is better suited at achieving their primary goal).
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The Empowered Consumer Creates a Pandora’s Box of Challenges
By Brian Kilcourse, Managing Partner
For the last 60 years, retail has been driven by product-oriented strategies; the idea was to push as much product through the selling channel as possible, “rationalizing” slow movers out of the assortment, and stimulating demand with attractive prices and promotions. As long as the consumer was a passive participant, that model worked, and companies that executed this product oriented strategy (particularly for low differentiation/high consumption “mass” products) were able to scale to hitherto unimaginable levels.
But with the introduction of technologies that could... Read more |
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