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Retail Paradox Weekly
Retail News Analysis by RSR Research
March 31, 2009
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Store Managers and the Productivity Paradox
By Paula Rosenblum, Managing Partner
3/31/2009
Last week I had the opportunity to interview Dr. Felice Tilin, President, Groupworks Consulting and also a Senior Associate with Teleos Leadership Institute. Dr. Tilin achieved her doctorate in Organizational Development and Training, and has spent her thirty year career working with large organizations both in the United States and Europe.
My initial plan was to talk about the hourly worker, the seemingly intractable turnover problem in stores, and how retailers could make some lemonade... More
"Do Not Mail" In the News: A Symptom of More Fundamental Change
By Brian Kilcourse, Managing Partner
3/31/2009
As if the traditional marketing industry wasn’t suffering from new digital media already, growing public consciousness about the “green” agenda and “privacy” (and lawmakers’ response to those concerns) is creating a new threat for direct marketing organizations and those who benefit from the constant flow of direct mail advertisements to households across America. Last week, none other than the U.S. Postmaster General pleaded with Congress for relief from regulations limiting direct marketing. Why? Further reductions in postal volumes could threaten the financial viability of the U.S. Postal Service (USPS) itself.
Hindsight is 20/20, but it’s easy now to see... More
Even the Internet is Letting Advertising Down
By Nikki Baird, Managing Partner
3/31/2009
Last week Eric Clemons, a Professor of Operations and Information Management at The Wharton School of Business, University of Pennsylvania, wrote a guest column for TechCrunch called "Why Advertising is Failing on the Internet." The article caught my eye because we just posted the results of some research we did for eTail on online marketing over the holiday season. In that research one of the results that stood out was retailers' relative abandonment of traditional media like banner ads in favor of social networks as tools in their online marketing arsenal.
Some quick survey results from that report... More
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