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Retail Paradox Weekly
Retail News Analysis by RSR Research
August 11, 2009
Introducing 'The Engaged, Customer-centric Retailer'
By Paula Rosenblum, Managing Partner
8/11/2009
This week, we’d like to present a new model for successful retailing – one that RSR calls The Engaged, Customer-centric Retailer. This model is the logical follow-on to what we called TECC, or Technology-enabled Customer Centricity.
We coined the term TECC in early 2007. While the words don’t flow easily off the tongue... More
Retail Communities: Engaging Consumers by Letting Go
By Nikki Baird, Managing Partner
8/11/2009
At eTail East, Louis Weiss, the CMO of Vitamin Shoppe, spoke about his company's recent efforts to build an online community for its customers. Nearly every retailer at the event seemed completely taken with the idea of "community," and Louis had some great insights to share, so I thought I would share them with you.
The first and biggest point that Louis had to make was about whether a community is the right way for people to engage with your brand... More
NRFTech: A CEO Offers Clear and Concise Advice to CIOs
By Brian Kilcourse, Managing Partner
8/11/2009
Reprising what has proven to be an informative exchange of ideas, this year’s NRFTech featured a keynote discussion between Petsmart Executive Chairman Phil Francis and CIO Don Beaver. NRF first tried this format at the 2008 NRFTech, when JC Penney’s CIO Tom Nealon interviewed his boss, CEO Mike Ullman about issues ranging from the economy to IT/business alignment. This year, Mr. Francis offered his views on the role of IT within the organization.
First, some background: Petsmart is... More
Copyright © 2009 RSR Research LLC. RSR is a tradename of Retail Systems Research LLC. All Rights Reserved
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