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Volume 3 - Issue 35
9/15/2009
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Sneak Preview Merchandising 2009: For Some Reactive Retailers, It’s Going to Be an Ugly Holiday Season
By Steve Rowen, Managing Partner
We’re currently putting the finishing touches on our annual Merchandising Report, which will release next Wednesday (9/23). In the meantime, we thought it worth sharing one or two findings.
As with all of our work so far in this tough economic year, we’ve seen some vast differences in the approach of how the best performing – and the worst performing - retailers are tackling the core tenets of their businesses: how they staff their stores, how they run their loyalty programs, even how they position their brand. But as it pertains to merchandising, inventory is the name of the game. As an example, here’s a data point... Read more |
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What Mobile Marketer's Top 10 Campaigns of the Summer Teach Us about Mobile
By Nikki Baird, Managing Partner
Mobile Marketer released their top 10 mobile campaigns of the summer. It's an eclectic list, covering countries from the US to Italy to Turkey, and involve everything from simple text messages to apps to downloadable games and shared pictures and video to the use of 2D barcodes.
A short run-through of the campaign... Read more |
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Back to School: The New Normal is Not Normal
By Paula Rosenblum, Managing Partner
Over the past two weeks, much has been published about soft August retail sales. The back-to-school selling season has been used by some to predict and project holiday season doom and gloom. The Wall Street Journal was particularly taut: “Weak Back-to-School Sales Spell Trouble for Holidays.” Then the announcement came today that in fact, August sales were up 2.7%, and not all due to “cash for clunkers.” Having said that… “Back to School” just isn’t what it used to be and none of us have the ability to give enough granular data to forecast engines to predict what sales will be – even in the best of times.
There was a time when school started pretty close to the same time everywhere, at least... Read more |
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