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Volume 3 - Issue 47
12/8/2009
How to Get Going with Social Media
By Brian Kilcourse, Managing Partner
Back in August 2008, RSR partner Paula Rosenblum rhetorically asked, "Social media… is it anything?” But in a remarkably short space of time, social media has turned from a technical curiosity into a marketing imperative. According to a recent National Retail Federation study, “… 47.1 percent of retailers surveyed will be increasing their use of social media this holiday season. More than half of retailers said they have added or improved their Facebook page (60.3%) and Twitter pages (58.7%) this year”.
Two big challenges are before retailers as they learn how to use social networks to... Read more
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Holiday 2009: The Merchant’s Game
By Steve Rowen, Managing Partner
In our recent benchmark report on merchandising, released at the end of September 2009, one of our primary goals was to take the industry’s “temperature” in the run-up to the holiday season that is currently in full swing. At the time we conducted the research, holiday inventory levels were a top-of-mind concern for everyone involved.
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Consumer Device vs. Consumer-Facing Device: The Retail Quandary
By By Nikki Baird, with RetailWire
I want a Kindle. I mean, I want a Sony eReader. I mean... ah, forget it. As much as I want to join the digital age of books, I am still on the sidelines, mainly because there is no single standard in eReaders. I’d be limited to one company's library - and I don't want to invest until I know how the battle for format is going to play out. Some pundits point out that this is no different than living in an iTunes world, but I disagree. With iTunes, if I want to rip a CD, I can. If I want to convert an MP3, I can. iTunes may not be compatible with other hardware, but a wide array of music files out there can be absorbed into iTunes.
Not so with eReaders - at least not yet... Read more
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