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Volume 4 - Issue 6
2/16/2010
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A Nook is Not a Book: Adjusting to Different Service Expectations
By Paula Rosenblum, Managing Partner
Sometimes a seemingly obvious decision results in real unintended consequences. A retailer may decide to expand into a new category of merchandise, and the sales might actually roll in, but unless serious time and effort is put into understanding the consumer’s expectations around that new category of product, that retailer might end up with some seriously irritated customers.
My example this week is Barnes and Noble... Read more
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A Mobile Tech Expert Gives His Take on the True Value of Apple’s Latest Offering
By Brian Kilcourse, Managing Partner
Gerry Purdy, Ph.D. is the Principal Analyst for MobileTrax LLC, a Florida-based organization that monitors and analyzes emerging trends and technologies in the mobile computing and wireless data communications industry. Purdy holds a Ph.D. from Stanford University and has a deep background in emerging technologies. I worked on a project with Gerry in my pre-RSR days, advising a Silicon Valley venture capital group, and we’ve kept up with each other’s progress ever since.
Dr. Purdy recently commented on the importance of the Apple iPad launch... Read more
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Sneak Preview of Upcoming Privacy and Security Report
By Steve Rowen, Managing Partner
Partner Brian Kilcourse and I have been researching data security and privacy since the now-infamous ChoicePoint breach of 2005. Over the years, our most constant format has been the survey-based benchmark report. Such surveys enable us to not only “take the industry’s temperature” based on the trends that emerge from the collective, but also to provide some real-world insight into the “next steps” which help make the most of current opportunities and help quash common roadblocks for a topic which, for many retailers, has been a significant source of pain and frustration.
Next week, we will be releasing our first privacy and security benchmark since the beginning of 2008, and what has taken place in that time span is quite intriguing... Read more
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