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Volume 4 - Issue 12
3/30/2010
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Augmented Reality in Retail: From the Mundane to the Sublime
By Paula Rosenblum, Managing Partner
Always the thought leader, my colleague Nikki Baird introduced the notion of Augmented Reality for Retail back in November 2009. Ever the jaundiced, “wait and see” retailer, I skimmed through the piece and shelved the concept. That was then, this is now, and Augmented Reality is starting to look like the next technology on retailers’ radar screens.
Let’s start with the basics: What the heck IS augmented reality... Read more
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What Will Mobile Hacks Mean to Retailers?
By Steve Rowen, Managing Partner
At RSR, my partner Brian Kilcourse and I head up our security and privacy-based research. In fact, we recently released a new benchmark report on that very topic. But just in the short time since that report released, we’ve started hearing quite a bit about a threat that didn’t get much attention in our overall report: mobile hacks.
What is a mobile hack, you might ask... Read more
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What do Social Media and Digital Signage Have in Common? More Than You'd Like to Think
By Nikki Baird, Managing Partner
I've been playing around with Twitter lately, and it has been really eye-opening to me the shifts in my behavior that have been driven by the medium. I rely on it more for finding new, cool things than on those million email newsletters I subscribe to, and I use it more than I use IM tools nowadays, and have better conversations for it. In one of those conversations, someone mentioned to me that everything I have ever written about digital signage could apply to social media. I thought I would take on that challenge this week.
Point by point, here are my favorite things to gripe about digital signage... Read more
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