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Volume 4 - Issue 26
7/20/2010
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The Cross-Channel Wake-up Call
By Brian Kilcourse and Nikki Baird, Managing Partners
RSR’s latest research report on cross-channel retailing (The Cross-Chanel Wake-up Call, Benchmark 2010, to be released tomorrow, July 21st) is our fourth on the subject, and represents a significant shift in our approach to the challenges posed by a cross-channel strategy. No longer focused so heavily on the "why" of cross-channel - it appears that message has been received - we look much closer at the "how": the tactics and priorities that retailers have on their plates as they attempt to fundamentally restructure their business model away from channel-specific and into something much more omni-channel.
From survey responses, we learn that... Read more |
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‘Tug-of-War’ in the Apparel World: Is it Anything?
By Paula Rosenblum, Managing Partner
The Wall Street Journal – for years, you could debate its politics, but you could take the quality of reportage to the bank. Now, if your bank is lucky enough to still be in business, it sure wouldn’t accept the Journal’s reportage as any kind of legal tender, especially when it comes to analyzing the retail industry.
Last week, the Journal turned its eyes to the Retail Supply Chain, most specifically... Read more
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Sneak Peek into Our New Personalization Report
By Steve Rowen, Managing Partner
In just a few weeks (August 25), we’ll be releasing our annual report on loyalty and customer programs. In recent years, we’ve learned that few retailers understand the full impact of their customer programs, whether top line or bottom line. Yet as 'personalization' is rapidly becoming the defining experience on the web, customers have an even greater expectation for the relevancy of their interactions with retailers and brands across all channels. How well are retailers keeping up? What we’re finding might surprise you.
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