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Retail Paradox Weekly
Retail News Analysis by RSR Research
September 25, 2007
Ridgets: Where are the Retail Widgets?
By Nikki Baird, Managing Partner
9/25/2007
Last week Google announced the incorporation of widgets into its AdSense program – advertisers can now use widgets just like traditional banner ads, using the widget both as one-time promotion and long-time sticky offering that a user can download to their desktop.
Widgets are little pieces of code that can stand alone on your desktop or be embedded in a website, providing content from other sources that updates automatically. While Google will track (and charge) advertisers for click-throughs on the widget-based ads, it’s up to the advertiser to track use of the widget once a user downloads it. More...
TJX's Unsettling Settlement
By Steve Rowen, Partner
9/25/2007
Late last week, TJX Corporation announced its plan to make whole any US and Candian customers whose personal payment information fell into criminal possession during its multi-year data breacy - the largest in retail history. Nearly 46 million customers' data was stoeln, including payment information and, in many cases, identification data such as drivers' license and social security number. This informaiton is currently being sold around the globe via crime rings large and small.
How does one compensate a customer for the experience of being a victim in a such a breach? More...
Moving Past the World of 'Not Exactly'
By Paula Rosenblum, Managing Partner
9/25/2007
A well-known rental car company’s commercials in the early 2000’s always mocked the competition’s service levels by showing a humorous (but sour) rental situation and then saying "Not Exactly." For example, it’s a rainy day, and two business travelers are heading from the airport terminal to pick up their car. One of the travelers expects to be sheltered from the rain while they walk from the bus to the car…his companion (who rented the car) says “Not exactly.” And the travelers find themselves soaking wet, walking through an open lot looking for their vehicle.
Lately, that’s become our experience with customer service in general…"Not Exactly." More...
TOMAX 'Eats its own Dogfood'
By Brian Kilcourse, Managing Partner
9/25/2007
Software-as-a-Service (SaaS) is a business software delivery model that promises access to commercial applications more quickly and less expensively than traditional buy/integrate/implement software acquisition strategies. Companies that are considering SaaS tend to consider it primarily as an opportunity to eliminate the backlog of requests for automation that in the end only help to "level the playing field" with competition, so that the internal IT department can turn its attention to projects that help the company to create differentiating value.
However, retail decision makers still remember their naïve optimism in the abilities of Application Service Providers (ASPs) More...
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Copyright © 2007 RSR Research LLC. RSR is a tradename of Retail Systems Research LLC. All Rights Reserved.
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