| Retail Paradox Weekly: 12/4/2007 |
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Retail Paradox Weekly
Retail News Analysis by RSR Research
December 4, 2007
Got Milk? Catalina Marketing Helps a Retailer Identify an Early Warning of Flagging Loyalty
By Brian Kilcourse
At the recent Customer Data Security Executive Meeting co-sponsored by NRF and RSR, Catalina Marketing EVP and CIO Eric Williams gave a keynote entitled Beyond PCI: The Challenges and Opportunities in Using Customer-Specific Data to Create Value for Consumers. Eric discussed how his company is working with retailers and CPG manufacturers to understand consumer choices, and to use that understanding to fine-tune incentive offerings to be more relevant to consumers, while at the same time protecting each consumers privacy. As an anecdote during his presentation, Eric mentioned an example of how consumer market basket data can be used to create value. More...
Research Benchmark Preview: The State of Loss Prevention
By Paula Rosenblum
RSR will soon publish its first annual benchmark on the state of Loss Prevention in retail. We wont give away all the details now, but thought it might be worthwhile to whet your appetites with some key findings.
For the Most Part, the Sources of Shrink Have Not Changed
RSR approached this study with a core hypothesis: that Organized Crime had become a key driver of retail losses. Our retail respondents have disabused us of this notion. In fact, for the most part, retailers believe that the sources of shrink remain the same: employees still steal money and merchandise and give customers sweetheart deals at the register, customers still steal merchandise, and clerical errors and missed markdowns still create paper shrink. More...
Websites Behaving Badly and the Back-End Fixes They Need
By Nikki Baird
eCommerce sites are behaving badly this holiday season more, actually, than I expected to see. Somehow I thought the industry was well past eCommerce 101, but thats not the case. For example, I was looking for a very popular kids book and found a small bookseller who said they had it. I placed my order, had it confirmed, and felt confident that I would get the book in time for the holidays. Then I got an email the next day that said the item was out of stock and wouldnt be available for another 3-4 weeks well past Christmas. This is a big eCommerce no-no. They knew they were out of stock when I placed my order. They should have told me so right away not 24 hours later. More...
'Name Your Price' Comes to Retail - Shatner is Nowhere to be Found
By Steve Rowen
Radiohead may have revolutionized the post-grunge music scene of the late 1990s with its release of OK Computer (the album that makes every serious music critics list of most influential music recordings), but apparently, the bands influence has now extended well into retail.
Earlier this year, the band released In Rainbows. And regardless of your musical taste, the album was highly important if not for its content, because of how it was sold. More...
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