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Retail Paradox Weekly
Retail News Analysis by RSR Research
February 12, 2008
Optimizing Local Assortments: You Can't Take the Merchant out of Merchandising
By Paula Rosenblum, Managing Partner
2/12/2008
We at RSR spend quite a bit of time talking about the value of technology in supporting retail business success. We can, and have been passionate about it. Over the coming months we're going to focus on localized assortments, and why they're important. We've spent this past year covering how customer data, what Brian calls "the fourth dimension of retail data" is necessary to inform those assortments, and we’ll continue to show that importance and the value of tools that tease out patterns from that data. (By the way, the other three dimensions of retail data are product, location and time).
However, we have always said that the best 21st century merchandising.... More
Smaller Retailers Gain New Method for PCI Compliance
By Steve Rowen, Partner
2/12/2008
Today's retailer knows more about how the customer shops than ever before. Small and mid-sized retailers, in particular, are aggressive users of customer data, utilizing this information to create compelling value for products, assortments, marketing and promotions that help differentiate themselves from larger competitors. Yet securing this personal information is no easy task.
Last week, the Payment Card Industry's Standards Security Council (PCI SSC) released a highly revised process for small and mid-sized retailers to self-certify their PCI Compliance.... More
Truly Social Shopping
By Nikki Baird, Managing Partner
2/12/2008
I can't attest to how long it has been around – it looks like it began in January – but it has come to my attention recently that Domino’s Pizza has launched a new promotion called the “Big Fantastic Deal.” For $10.99, consumers can configure their own personalized pizza online, selecting crust, sauce, and toppings. The cool thing about it is not so much the deal itself, but the fact that you can register your favorite pizza and other people can order it.
This is how you should use social networks in shopping... More
A View from Silicon Valley (circa 2008)
By Brian Kilcourse, Managing Partner
2/12/2008
One of the advantages of living in the
San Francisco
Bay area is that occasionally you can leave the world of what-is and dive into the world of what-will-be, just by driving a few miles down from the City along Hwy. 101 to that mythical place called
Silicon Valley . Marketing guru and author Regis McKenna famously stated in 2001, "
Silicon Valley isn't a place as much as it is an attitude." Although its formula for success has been replicated around the world in places like Russia , the UK and Ireland , and Indonesia , the environs around
Stanford
University remain fertile ground for new and potentially game-changing ideas that just need some money to bear fruit... More
Mobility Retailing Hits NRF Show Floor
From RetailWire
2/12/2008
2008 looks to be a banner year for experimentation in mobile interactions with consumers. Whether that interaction is delivered through a consumer-owned device, a retailer-supplied device, or a brand-subsidized handheld all remains to be seen, but as panelists on RetailWire noted, no matter what happens, mobility stands to be the bright spot in retail innovation in what may yet turn out to be a dark year... More
Copyright © 2008 RSR Research LLC. RSR is a tradename of Retail Systems Research LLC. All Rights Reserved
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Volume 2,
Issue 6
2/12/2008
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