If the last few months are any indication, there are enormous changes coming to the role of digital media in stores. First on my radar was the Wall Street Journal article about
Dunkin’ Donuts’ test of screens at registers. An exec from Saatchi & Saatchi X is quoted as a skeptic of in-store technology and digital advertising in stores in particular, underscoring one of the biggest barriers to the technology – getting ad agencies to “get it.”
That article pretty much took us back to the stone age in terms of... More
WMS in the News: Accent on 'Force' or on 'Management'?
By Paula Rosenblum, Managing Partner
9/16/2008
This past year, the stories I’ve read in the mass and business media really have me scratching my head. The media seems to have gotten more sensationalist than ever, and presents what I can only describe as an “odd” slant on the news. Along those lines, I guess it’s our week to comment on stories from the Wall Street Journal.
I never thought I’d find myself to the right of anything in WSJ... More
The Awesome and Fearful Power of the Internet
By Brian Kilcourse, Managing Partner 9/16/2008
Yeah, yeah, yeah. We’ve heard this all before: "Like the Industrial Revolution 200 years ago, the Internet will reshape the fortunes of companies, countries and people.”[1] Or as 16th Century philosopher Francis Bacon said, “Knowledge and human power are synonymous.” But while information is the basic foundation for knowledge, having lots of information available at your fingertips doesn’t mean that you’re knowledgeable. Don’t believe us, believe singer-songwriter Fiona Apple who once observed, “I read on the Internet that I was dead.”
