| Internet Retailer |
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| 4/4/2008 |
| Multi-channel retailers face multiple challenges, survey says. Retailers recognize the value of multi-channel customers and are anxious to serve them better, for instance by enabling them to order online and pick up in store. But formidable technical and organizational challenges stand in the way of multi-channel initiatives at many retail companies, according to a survey by RSR Research. Read the full story here. |
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