| DM News |
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| 5/7/2008 |
| Nikki Baird discusses why CRM is so vital in an economic downturn. “The tie-in to CRM and loyalty is how you manage it if you don't have the inventory that everyone wants,” said Nikki Baird, managing partner at RSR. “The key differentiator between retailers who do well this year and those who don't is going to be how well they used customer data to understand what customers want from them and how quickly they moved to deliver that.” Read the full article here. |
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